We are Loz&Lew. We craft narrative-led creative made to live in your head. We do this together every day at Cocogun. We invented a viral punctuation mark—the am dash—to reclaim writing from AI. We adored the energy on Fred Again’s London rooftop set, so we asked him to work with us. He said yes. We won Australia’s Young Lions Film 2025, and placed Top 5 in the global Cannes comp. While we were there, we founded Ibis Creative Studio, a globally awarded, now defunct agency. Currently obsessed with royal blue, Richard Linklater films, and UK artist, Vegyn. We’re both ‘just five more minutes’ people. Good for the work. Not so much for sleep. We grew up on great music videos, so we direct our own in our downtime. Basically, we just love a good story, and a good story is like mistaking wasabi for avocado—you should feel it before you understand what’s happening.
01. Mirabel Foundation / Childhood is Precious
Created for Mirabel Foundation, our campaign flips the usual narrative around kids affected by drug abuse. Instead of focusing on what’s been taken, we focused on what Mirabel gives back: unbridled joy, freedom and a sense of potential.
And we still pinch ourselves when we write this part: Fred again believed in the idea so much, he gave us Angie (i’ve been lost) to bring the spot to life.
02. Syntactic rebellion / The Am Dash
For centuries, writers have wielded the em dash to capture nuance, thought, and emotion. But this beloved punctuation mark has become a casualty of the algorithmic age. The em dash has been so widely adopted by AI-generated text that even when used by human hands, it begs the question: was this actually written or apathetically prompted?
So, we made the am dash, a small but symbolic way to say: this was written by a real human being. Inspired by Descartes (“I think, therefore I am”), the am dash is a protest. A provocation. A love letter to thoughtfulness and craft.
The am dash is available for use via two typefaces, Times New Human and Areal, available to download at theamdash.com
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AdAge
Campaign Asia
Unprompted and incredibly in-depth analysis of the am dash by an esteemed web developer in Oregon
03. Palliative Care Queensland / The Cassette
‘The Cassette’ is a stop-motion short that invites audiences to talk about their last wishes, so they can face death with dignity. Handcrafted animation allowed us to tackle a traditionally taboo subject with softness and humanity.
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Recognition
Clios, Bronze
The Andys, Shortlist
Vimeo, Staff Pick
Vimeo, Best Branded Videos 2024
The Drum, Ad of the Day
Shots, Ad of the Week
Campaign Asia, Famous Campaign
Lürzer's Archive, Ad of the Week
LBB, Work of the Week
04. Australian Institute of Business / Turn Could’ve Into Can
Ever felt stuck in a career rut, knowing deep down you were destined for more? Caught in a spiral of corporate confusion and wasted potential? Our integrated campaign for AIB invites people to turn ‘could’ve’ into ‘can’—with the help of interpretive dance, self-awareness, and a hint of existential dread.
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Recognition
LBB, Work of the Week
05. Saveful / Choose Me Again
Our emotional love ballad for Young Lions Australia took out Gold in the Film category. Written, performed, and produced in just a few days, this sweaty sprint from idea to execution landed us on the sparkling shores of Cannes for the global competition.
Now it’s made the leap from competition entry to national cinema screens. Saveful loved the film so much they’ve turned it into a fully-fledged campaign with media spend behind it—bringing our groceries belting their hearts out to audiences across Australia.
Press
Recognition
Young Lions Film Australia, Gold
"Creating a film from brief to execution in just days is no small feat. The winning team stood out for both idea and craft. We believe they’ll do extremely well in Cannes."
—Tara Ford, Film Jury Chair and Chief Creative Officer at Droga5 London
06. Cannes Young Lions: Ovarian Cancer Action / Obsessed
Our Cannes Young Lions film made the global Top 5, with a concept that questioned centuries of obsession with the female form. Shot in Musée des Beaux-Arts Nice, we rallied the world to focus their obsession where it counts—the ovaries. Made in 48 hours with zero budget and a production house we packed into our carry ons.
Press
LBB Cannes Diary: Loz
LBB Cannes Diary: Lew
Recognition
Global Young Lions, Top 5 out of 36 countries
